Cyberlink Internet News and Views

Used Van Stats

Many companies approach me and ask….”Does PPC really work?”…or they might say “I sell van to builders…it wont work for me”. Well to all of you, I say “rubbish!”.

Here’s a great example of a traditional business seeing great times using modern technology. Wheels Van Centres based near Heathrow have been in business 25 years selling used vans. Traditionally they relied on press advertising to create their business.

However we convinced them to trial PPC and they haven’t looked back.

Why has it worked for them?

Their industry has been slow to respond to the success of PPC. Therefore the cost per click is quite low. Less than £0.50 per click. Terms such as ‘used vans‘ has a very high search volume so there is plenty of opportunity for lots of companies to get good traffic (because only those with deep pockets could expose themselves to all of the clicks).

Also the internet allows them to drill down and be incredibly specific in relation to what people are searching for. For example, Wheels can target those people searching just for ‘used transit vans‘ which will take them to information about their used transit stock.  You obviously can’t do this with traditional media.

Remember that with PPC users are highly targetted so you’re not wasting money advertising to people who don’t want to know about it.